Tuesday, October 20, 2009

FFS Logo Video Title (1993)

What would you do with a camcorder, some Alka-Seltzer, and a bucket of dead fish? Well, back in 1993, we at FFS decided to film our first logo video title. We descended upon Tiny Park (a friend's farmhouse estate) with our smelly catch of the day and set up our equipment to stage the shoot. In the small stream that ran through the property, we carefully placed our mutilated fish parts and dropped in Alka-Seltzer tablets to simulate a frothy, toxic environment.

After filming the raw footage of our toxic fish stew, we headed back to the studio to finish the title. Our obstacle, at this point, was to figure out a way to add the FFS text over top of the picture. We didn't have a character generator or a non-linear editing system, which would have made adding the text very easy, so we had to be creative. Our FX generator (Panasonic WJ-AVE3) had a superimpose video input and my solution was to print the Floating Fish Studios name on the top and bottom of a 8 1/2" x 11" piece of paper, tape it onto the wall, point our camcorder at it, and feed the output of the camcorder into the superimpose input of our FX generator. I centered the text over the fish footage, colorized (green) the picture, and "voila"! We had our first FFS logo video title.

It's basic and does not have any sound but it's imagery literally communicates what we meant by the name Floating Fish Studios.

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